OUR MISSION

Skirt was founded to help women look good and feel their best

MAUREEN'S STORY

At 24, I was living in New York City, working in fashion, newly out of college—and missing home. After the tragedy of 9/11, I knew with certainty that I wanted to be closer to my family. But even more than that, I wanted a job that I loved waking up to every day.

I wasn’t happy in a cubicle, even though I was working in the fashion industry. I wanted to create a life that excited me, surrounded by smart, funny, fashionable women. What better way to spend my days than in their company? That dream became Skirt.


I knew very little about business, so I read everything I could—including Business Plans for Dummies. I had no money, so I knocked on every bank’s door and applied for every young entrepreneur program I could find. Finally, one took a chance on me, granting my very first loan. It was much smaller than I actually needed to open a business—but I didn’t know that at the time.


On December 1, 2001, Skirt opened its doors just a few hundred yards from where we are today. It was a ramshackle old house, and my dad and brothers helped me paint and build dressing rooms. My mom scoured antique stores and IKEA to make it feel like the luxury boutique I had envisioned. My sister worked shifts when I couldn’t. For the first several years, I was my only employee, working seven days a week.

 

Quickly, I connected with the women in my community, and the business grew. I made it a point to surround myself with people smarter than me and learn everything I could from them. I understood my strengths, but just as importantly, I knew what I didn’t know.


From the beginning, my true passion wasn’t just fashion—it was creating careers for people who, like me, wanted to love their job every single day. And over the past 25 years, I’ve been lucky enough to do just that.

 

Five years after opening in my tiny space, I moved Skirt to its current location—and business exploded. I never imagined it would grow into what it is today: three locations, 27 employees, and countless friendships with clients, designers, photographers, and fellow business owners. A lifetime of celebrating fashion and friendship.

 

But the part that still surprises me? How much I love the behind-the-scenes. What truly fuels me after all these years is figuring out how to make customers feel special, how to create unforgettable experiences, and how to curate the best product mix in the Philadelphia area. That’s what keeps me excited and challenged.


I love retail—not just as a business, but as a career. It’s tough, and it’s not for everyone, but for those who find joy in it, it can be incredibly fulfilling. Skirt has given me the chance to create something meaningful, to grow a company while raising three children and building a life I love. Some days, I truly feel like I have it all—a career that excites me, a family that fills my heart, and the freedom to be present for the moments that matter most.

 

That is the greatest gift Skirt has given me.


MAUREEN'S STORY

At 24, I was living in New York City, working in fashion, newly out of college—and missing home. After the tragedy of 9/11, I knew with certainty that I wanted to be closer to my family. But even more than that, I wanted a job that I loved waking up to every day.


I wasn’t happy in a cubicle, even though I was working in the fashion industry. I wanted to create a life that excited me, surrounded by smart, funny, fashionable women. What better way to spend my days than in their company? That dream became Skirt.

I knew very little about business, so I read everything I could—including Business Plans for Dummies. I had no money, so I knocked on every bank’s door and applied for every young entrepreneur program I could find. Finally, one took a chance on me, granting my very first loan. It was much smaller than I actually needed to open a business—but I didn’t know that at the time.


On December 1, 2001, Skirt opened its doors just a few hundred yards from where we are today. It was a ramshackle old house, and my dad and brothers helped me paint and build dressing rooms. My mom scoured antique stores and IKEA to make it feel like the luxury boutique I had envisioned. My sister worked shifts when I couldn’t. For the first several years, I was my only employee, working seven days a week.

 

Quickly, I connected with the women in my community, and the business grew. I made it a point to surround myself with people smarter than me and learn everything I could from them. I understood my strengths, but just as importantly, I knew what I didn’t know.


From the beginning, my true passion wasn’t just fashion—it was creating careers for people who, like me, wanted to love their job every single day. And over the past 25 years, I’ve been lucky enough to do just that.

 

Five years after opening in my tiny space, I moved Skirt to its current location—and business exploded. I never imagined it would grow into what it is today: three locations, 27 employees, and countless friendships with clients, designers, photographers, and fellow business owners. A lifetime of celebrating fashion and friendship.

But the part that still surprises me? How much I love the behind-the-scenes. What truly fuels me after all these years is figuring out how to make customers feel special, how to create unforgettable experiences, and how to curate the best product mix in the Philadelphia area. That’s what keeps me excited and challenged.


I love retail—not just as a business, but as a career. It’s tough, and it’s not for everyone, but for those who find joy in it, it can be incredibly fulfilling. Skirt has given me the chance to create something meaningful, to grow a company while raising three children and building a life I love. Some days, I truly feel like I have it all—a career that excites me, a family that fills my heart, and the freedom to be present for the moments that matter most.

 

That is the greatest gift Skirt has given me.


MAUREEN'S STORY

At 24, I was living in New York City, working in fashion, newly out of college—and missing home. After the tragedy of 9/11, I knew with certainty that I wanted to be closer to my family. But even more than that, I wanted a job that I loved waking up to every day.


I wasn’t happy in a cubicle, even though I was working in the fashion industry. I wanted to create a life that excited me, surrounded by smart, funny, fashionable women. What better way to spend my days than in their company? That dream became Skirt.


I knew very little about business, so I read everything I could—including Business Plans for Dummies. I had no money, so I knocked on every bank’s door and applied for every young entrepreneur program I could find. Finally, one took a chance on me, granting my very first loan. It was much smaller than I actually needed to open a business—but I didn’t know that at the time.


On December 1, 2001, Skirt opened its doors just a few hundred yards from where we are today. It was a ramshackle old house, and my dad and brothers helped me paint and build dressing rooms. My mom scoured antique stores and IKEA to make it feel like the luxury boutique I had envisioned. My sister worked shifts when I couldn’t. For the first several years, I was my only employee, working seven days a week.

 

Quickly, I connected with the women in my community, and the business grew. I made it a point to surround myself with people smarter than me and learn everything I could from them. I understood my strengths, but just as importantly, I knew what I didn’t know.


From the beginning, my true passion wasn’t just fashion—it was creating careers for people who, like me, wanted to love their job every single day. And over the past 25 years, I’ve been lucky enough to do just that.

 

Five years after opening in my tiny space, I moved Skirt to its current location—and business exploded. I never imagined it would grow into what it is today: three locations, 27 employees, and countless friendships with clients, designers, photographers, and fellow business owners. A lifetime of celebrating fashion and friendship.

 

But the part that still surprises me? How much I love the behind-the-scenes. What truly fuels me after all these years is figuring out how to make customers feel special, how to create unforgettable experiences, and how to curate the best product mix in the Philadelphia area. That’s what keeps me excited and challenged.


I love retail—not just as a business, but as a career. It’s tough, and it’s not for everyone, but for those who find joy in it, it can be incredibly fulfilling. Skirt has given me the chance to create something meaningful, to grow a company while raising three children and building a life I love. Some days, I truly feel like I have it all—a career that excites me, a family that fills my heart, and the freedom to be present for the moments that matter most.

 

That is the greatest gift Skirt has given me.

MAUREEN'S STORY

At 24, I was living in New York City, working in fashion, newly out of college—and missing home. After the tragedy of 9/11, I knew with certainty that I wanted to be closer to my family. But even more than that, I wanted a job that I loved waking up to every day.


I wasn’t happy in a cubicle, even though I was working in the fashion industry. I wanted to create a life that excited me, surrounded by smart, funny, fashionable women. What better way to spend my days than in their company? That dream became Skirt.


I knew very little about business, so I read everything I could—including Business Plans for Dummies. I had no money, so I knocked on every bank’s door and applied for every young entrepreneur program I could find. Finally, one took a chance on me, granting my very first loan. It was much smaller than I actually needed to open a business—but I didn’t know that at the time.

On December 1, 2001, Skirt opened its doors just a few hundred yards from where we are today. It was a ramshackle old house, and my dad and brothers helped me paint and build dressing rooms. My mom scoured antique stores and IKEA to make it feel like the luxury boutique I had envisioned. My sister worked shifts when I couldn’t. For the first several years, I was my only employee, working seven days a week.

 

Quickly, I connected with the women in my community, and the business grew. I made it a point to surround myself with people smarter than me and learn everything I could from them. I understood my strengths, but just as importantly, I knew what I didn’t know.


From the beginning, my true passion wasn’t just fashion—it was creating careers for people who, like me, wanted to love their job every single day. And over the past 25 years, I’ve been lucky enough to do just that.

Five years after opening in my tiny space, I moved Skirt to its current location—and business exploded. I never imagined it would grow into what it is today: three locations, 27 employees, and countless friendships with clients, designers, photographers, and fellow business owners. A lifetime of celebrating fashion and friendship.

 

But the part that still surprises me? How much I love the behind-the-scenes. What truly fuels me after all these years is figuring out how to make customers feel special, how to create unforgettable experiences, and how to curate the best product mix in the Philadelphia area. That’s what keeps me excited and challenged.


I love retail—not just as a business, but as a career. It’s tough, and it’s not for everyone, but for those who find joy in it, it can be incredibly fulfilling. Skirt has given me the chance to create something meaningful, to grow a company while raising three children and building a life I love. Some days, I truly feel like I have it all—a career that excites me, a family that fills my heart, and the freedom to be present for the moments that matter most.

 

That is the greatest gift Skirt has given me.


Welcome to Skirt — Where It’s All About You

At Skirt, everything we do is designed with you in mind. We believe that when you look good, you feel your best — and we’re here to make that effortless.


Since 2001, you’ve trusted us as your go-to destination for style that fits your life. Whether you’re short on time or simply craving a little fashion inspiration, Skirt is your happy place — where the clothes are curated just for you, the service feels personal, and your stylist knows your name (and your favorite jeans).


You deserve more than just great pieces — you deserve an experience. That’s why we offer personalized styling tailored to your unique shape, taste, and lifestyle. From everyday looks to standout statements, we’re here to help you feel confident, chic, and completely yourself.


Come see what it’s like when shopping revolves around you!

WE PUT OUR CLIENTS FIRST

Our Skirt shoppers mean everything to us, and it shows. Personal relationships are at the heart of what we do—and they’re what truly set Skirt apart.

WE CELEBRATE EVERYTHING

Milestones, promotions, good days, bad days—we believe every moment is worth celebrating. Whatever the occasion, you can count on us to have a bottle ready to pop and flowers on the way.

VISIT US

931 W. Lancaster Avenue
Bryn Mawr, PA 19010

HOURS

Monday – Friday: 9am – 7pm

Saturday: 10am – 6pm

Sunday: 11am – 5pm


PHONE

(610) 520-0222


272 96th street
STONE HARBOR, NJ 08246

HOURS

JUNE

Monday – Thursday: 10am – 6pm

Friday – Saturday: 10am – 8pm

Sunday: 10am – 6pm


JULY – LABOR DAY

Daily: 10am – 9pm



PHONE

(609) 948-4912


MEET THE SKIRT TEAM

Maureen Doron

founder and owner


Favorite Designer

Joseph


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Olivia Palermo

STORE TEAM

Janice Uff

FASHION DIRECToR

with skirt since 2005


Favorite Designer

Sablyn


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Victoria Beckham

Lyndsay Angstadt

Store director

with skirt since 2025


Paige Grimaldi

ASSISTANT STORE MANAGER

with skirt since 2023


Favorite Designer

Blaze Milano


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Jenna Lyons

Cassidy Buch

Sales Manager

with skirt since 2026



Jenn Olsen

STylist

WITH SKIRT SINCE 2026



Cameron Morrissey

STYLIST & MARKETING ASSOCIATE

WITH SKIRT SINCE 2023


Favorite Designer

Staud


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Larissa Mills

Nikoletta Liappis

STYLIST

WITH SKIRT SINCE 2017


Favorite Designer

Max Mara


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Mary-Kate and Ashley Olsen

Carmelina Berardi

STYLIST

WITH SKIRT SINCE 2017


Favorite Designer

Jonathan Simkhai


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Alessandra Ambrosio

Sabrina Pray

STYLIST

WITH SKIRT SINCE 2022


Favorite Designer

Blazé MIlano


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Audrey Hepburn

Kitty Smith

Assistant Manager

with skirt since 2024


Favorite Designer

Ralph Lauren


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Mom & older sisters

Jenny Anderson

STylist

WITH SKIRT SINCE 2026



Grace Pinto

Stylist 

with skirt since 2025


Favorite Designer

Lisa Yang


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Matilda Djerf

Melissa Callan

SALES & SERVICE COORDINATOR

WITH SKIRT SINCE 2010


Favorite Designer

A.L.C.


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Olivia Polermo

Beth Atkinson

SALES & SERVICE COORDINATOR

WITH SKIRT SINCE 2011


Favorite Designer

Theory


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Reese Witherspoon

Vickie Geis

Online Customer Experience Advisor

WITH SKIRT SINCE 2024


Favorite Designer

Alix of Bohemia


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Sienna Miller

Taffery Nellons

OmniChannel Operations Manager

with skirt since 2026



Keira Vederman

SALES & SERVICE COORDINATOR

WITH SKIRT SINCE 2014


Favorite Designer

SPRWMN


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Zendaya

Book an appointment with a stylist now to look and feel great!


OFFICE TEAM

Tracey Ditri

Director of Business Development

WITH SKIRT SINCE 2017


Favorite Designer

Zadig et. Voltaire


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Blake Lively

Caleb Tillapaugh

BUYER

WITH SKIRT SINCE 2021


Favorite Designer

Alanui


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Ralph Lauren

Emma Rapuano

BUYING & WEBSITE COORDINATOR

WITH SKIRT SINCE 2023


Favorite Designer

Re/Done


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Kendall Jenner

Morgan Constandse

Marketing & WEBSITE MANAGER

WITH SKIRT SINCE 2022


Favorite Designer

Sablyn


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Gwyneth Paltrow

Emily Howard

eCommerce manager

WITH SKIRT SINCE 2026


Favorite Designer

Zimmermann


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Margot Robbie

Kimon Ireland

OPERATIONS MANAGER

WITH SKIRT SINCE 2021


Favorite Designer

Maison Kitsune


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Kevin Durant

Ajzha Kahn

OPERATIONS ASSISTANT

WITH SKIRT SINCE 2021


Favorite Designer

IRO Paris


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Aisha Hinds

A TOAST TO JOYCE

Joyce discovered her passion for fashion and client relationships early in her career, managing some of the Main Line’s most beloved boutiques before joining Skirt, where she would leave her most lasting mark.

I first met Joyce when I was pregnant with my son Luke, who is now twenty years old. She was managing a maternity store in Haverford and sold me a pile of clothes. I ended that transaction by asking her to come work for me at Skirt. She said no.

I asked her consistently for the next five years.

Eventually she agreed to meet me — but it had to be at the Radnor Hotel, in a back corner, because she didn’t want anyone to see us together. Very clandestine. I gave her my best pitch. I scraped every dollar out of my budget. She asked to sleep on it. The next morning she called and said she just couldn’t do it. I said okay, thank you, and hung up the phone completely heartbroken. Two hours later, she called back. She was taking the job. That was Joyce. Confident, loyal, all in — and always on her own terms.

She remembered everyone’s name, their children’s names, who was getting married, who made the team. When she was sitting on the dock at sunset with a glass of prosecco, probably next to John — who she’d loved since middle school — and got a text that a client had walked in, she put down the glass and ran to the store. Every time. John completely understood. There was no convincing Joyce to stop working that hard. That was just Joyce.

She had breakfast every morning at Uncle Bill’s. She spent her evenings on the dock or at Fred’s. And whenever she was in the store, the oldies were playing. She loved the Beach Boys, and she made sure every young girl who worked here learned to love them too.

Her son John shared something at her service that I haven’t been able to stop thinking about. He said that when Joyce looked in the mirror, she saw a teenager. She was seventy-two. And honestly — that tracks. She once convinced us all that a barefoot guitar player was exactly what Stone Harbor needed one summer. She was right. She was always right.

And then there was the way she called everyone Lady. The moment you walked through that door, you heard it. Didn’t matter if she was in the very back of the store. You heard her. I can still hear her. And I know I always will.

Whenever I told her how grateful I was for everything she gave to Skirt, she always said the same thing: “Thank you for letting me be me.” And I always told her — Joyce, who could stop you? And who would want to?

One of the most remarkable things about Joyce was the way she gave of herself to everyone around her — fiercely protective of the young women she worked alongside every summer, and a mentor to every stylist at Skirt too. Everyone looked up to Joyce. Everyone.

MJ is one of those women. She’s running this store this summer because she earned it, and because there is no one Joyce would have wanted here more. She’s moving to New York in the fall and chose to stay through Labor Day first. That tells you everything about the kind of mark Joyce left on the people lucky enough to work alongside her.

It’s why we’ve established the Joyce Grimley Memorial Scholarship through Drexel University’s Fashion Merchandising Program — to give the next generation of young women in fashion the kind of chance Joyce would have cheered for with everything she had.

SOME OF OUR FAVORITE BRANDS

Over the last two decades, we’ve navigated trends and designers to make our shopping services just as coveted as the clothes. Skirt imbues personal care into dressing women across all sizes and tastes, offering our clients the experience of customized styling.

How Skirt Gives Back

At Skirt, we’ve always lived by one motto: “We Celebrate Everything!” This spirit is woven into everything we do, including how we show up for our community. We proudly support local charities that make a meaningful impact and align with the values at the heart of Skirt. When you shop with us, you're not just investing in your wardrobe — you’re helping us give back to the community we all call home. Because around here, giving is always worth celebrating.

GIVING BACK

At Skirt, community is at the heart of everything we do. In 2025 alone, we proudly gave back over $117,475 to local charities and foundations through a variety of meaningful initiatives:


Our closet in your neighborhood


We partnered with OCIYN, a program providing essential clothing, food, and resources to individuals across the city. In 2024 alone, we donated 564 pieces of clothing to help support their mission of dignity and care.



12 DAYS OF GIFTS & GIVING


Each December, we celebrate the season with 12 exclusive gifts for our customers—while giving back to causes that have touched our hearts. 10% of all 12 Days sales are donated to organizations like Help Us Adopt and Penn Medicine Abramson Cancer Center.


SKIRT FOR SCHOOLS


Our annual Skirt for Schools fundraiser brings moms together to shop in support of their children’s education. 10% of every purchase goes back to their school, and the school that raises the most receives 20% of all proceeds. Additionally, Skirt donates 20% of total funds to the Gesu School of Philadelphia.